Responsive Design - Looking Great Wherever You Go

Posted by Erin Meyer on Aug 1, 2014 6:58:57 AM

My dad has a Hawaiian shirt that looks really nice on him. He loves to wear this shirt for every outing, whether it's a cook-out, a ball game or a trip to the zoo, because he knows he looks great in it. As long as the occasion is casual, it's not a problem. But when Dad wants to sport his Polynesian print at a formal gathering, Mom has to intervene. She explains to him that no matter how great he looked at the neighbors' BBQ, his favorite shirt simply will not be appropriate for their daughter's wedding reception.

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Topics: Mobile Marketing, Content Development

Content Strategy: The Customer and You

Posted by Erin Meyer on Jul 18, 2014 8:37:47 AM

In developing a website for effective marketing, we all understand the need for creating content that focuses on the audience. In order to convert visitors into customers, you must reach their needs and interests, which means providing content that is focused on what they are seeking. The problem with focusing too hard on this goal is that something may get lost in the process -- your voice.

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Topics: Content Development

Five Ways You Can Add Quality Content to Your Website

Posted by Erin Meyer on Jun 12, 2014 8:31:39 AM

Looking for things you can do to improve your website? Think content! Here are five easy content ideas you can use to add new quality content to your website:

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Topics: Content Development

Don't Forget the Meta!

Posted by Jenn Johnson on May 15, 2014 3:16:34 PM

A site without a Meta description is only halfway optimized. In fact, each page needs a Meta description, so don't just focus on the homepage. The Meta descriptions are HTML tags that provide a short explanation of the contents on the web page. Meta descriptions are used on search engine results pages, SERPs, to display a ‘teaser’ or preview of the page. You probably knew what a Meta description was and you didn't even know it.

Here is an example:

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Topics: Search Engine Optimization, Content Development, SEO Tools

Ben Franklin, Founding Father (of Reader Driven Content)

Posted by Erin Meyer on Apr 11, 2014 7:58:13 AM

I have a passion for history - especially U.S. history. I also really appreciate inspiration from great content marketing success stories. You can imagine my delight this week when I read Scott Aughtmon's Content Marketing article, featuring an example of effective content marketing straight from early American history.

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Topics: Content Development

Content Strategy: Make Your Website a Resource

Posted by Erin Meyer on Mar 20, 2014 9:04:52 PM

No matter what your industry, building relationships with current and prospective clients is essential in keeping business and securing new sales. If users of your goods and services look to you as a trusted industry resource, the likelihood of them turning to you when they are ready to purchase is much higher.

Your online presence gives you an excellent opportunity to be a valuable resource in your marketplace. Whether it is an industrial purchasing agent or an individual who needs new tires for the family sedan, online researchers most often begin by gathering information that will help them make an informed purchase. As an expert in your field, you have something extremely valuable to offer these folks - knowledge and experience. Think of it as offering customer service before the sale. If you have a website, you can provide this service to prospective buyers in the form of good quality website content.

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Topics: Content Development

Does Your E-mail Marketing Smell Like Spam?

Posted by Jenn Johnson on Feb 10, 2014 3:17:34 PM

Here is the deal…spam can be compared to smelly, rotten trash. No one likes it and no one wants to deal with it. Marketers around the globe all face the same problem, to NOT be like or look like spam! All marketing wizards want to reach their target audience and doing so by one very common tactic – e-mail marketing. But, you’ve got to be careful that your e-mail marketing efforts don’t pop up as spam or look like spam!

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Topics: Search Engine Optimization, Content Development

The Most Epic and Honest Commercial

Posted by Erin Meyer on Oct 17, 2013 8:57:34 PM

Creative marketing sometimes means finding a unique perspective and presenting a pitch in way that hasn't been done before. It isn't easy to think "out of the box" - especially when it comes to your own business.

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Topics: Social Media, Friday Funk, Content Development

Fishing with the right bait makes all the difference... A post on Link Bait.

Posted by Jacob Meyer on Sep 24, 2013 5:19:03 PM

For a lot of businesses, marketing in the local waters of lakes and streams comes easily over time. You know what bait to use, in the right season, to really drive the fish, i.e., the customers, into your boat. The nice thing about the local lakes and streams is there is always someone on the shores willing to share some secrets, or you can do what I do, stand back a little and watch the baits they are using. You can easily learn who likes the flashy baits (Billboards, TV) for a big strike, and who likes to live easy and let a simple tasty bait just sit there and get found over time (referrals) to reel in a big catfish. Soon enough it becomes your lake, you know it well, and know what works. Then you decide one day, it’s time to go online to expand your business and find some new types of fish. Holy carp, (pardon the pun) you find yourself in the middle of an ocean. Except in this ocean, the waters and weather are almost invisible to an untrained eye, and your old tackle box might need a major make over… Yikes! What you’ll soon learn is that you need get some new bait… Link Bait.

Link Bait? What does that even mean?

It’s essentially great content marketing and turning your site into a fun, smart, interesting, whatever-you-want resource on a topic. If you do it right you can earn links that can boost your search rankings and help customers find recommendations on an array of sites. Most people think, “If you build it they will link” but, sadly, that is not reality. Link bait is more than just putting something pretty in the water and waiting. For example a buzz bait works because you work it. It just doesn’t sit there and link bait is no different; it takes a lot of work and planning. Before I give you some great bait ideas, I want you to remember, it’s important to not get discouraged or get upset when you hit a snag. In all my years at fishing, if I lost bait on a snag, even if it was the one Pop gave me when I became a man, I put a new lure on and cast it out again.

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Topics: Content Development, Link Building Strategies

Tips for Quality Content

Posted by Erin Meyer on Aug 7, 2013 2:37:39 PM

We hear it all the time, quality content is essential for successful websites. As Google places a higher degree of significance on website user value in its algorithm updates, worthwhile and informative content is being rewarded with higher search rankings. So what does this mean to webmasters and marketers who are looking to improve website performance by improving content? The first step is to consider what constitutes "quality content".

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Topics: Search Engine Optimization, Content Development