Google Maps Sorting Feature

Posted by Colleen Frye on Feb 15, 2017 4:11:26 PM

Just another reason for us to realize how important Google+ reviews really are. In mid-December, Google added a sorting feature to Google Maps that allows the user to sort by review rating - 2-star, 3-star and 4-star (as shown below).

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Small Business Owners, Huddle Around!

Posted by Jenn Johnson on Feb 9, 2017 4:39:48 PM

There’s nothing hiding the fact that small business owners have to work extra hard to compete with the big box retailers. Now more than ever, we’ve been reminded that shopping at a local business is the best way and it totally supports our economy, provides jobs and a ton of other awesome things.

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Promoting Local Business: 5 Things You Should Be Doing Online

Posted by Erin Meyer on Jan 31, 2017 1:43:56 PM

The buyers who are looking for the products and services you sell are using the internet to find their local options. When they go online, are they going to find you? This is an important question you should ask yourself as a local business owner. Just having a website is not enough to ensure they will. Here are 5 things you should be doing online to promote your local business:

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The Dreaded 1-Star Review

Posted by Colleen Frye on Nov 15, 2016 7:01:00 AM

Receiving negative feedback in any shape or form is inevitable.  Things go wrong, people have bad days, yada yada, but how you handle the negative feedback is what can make or break the resolution. It’s said that it is 25 times more expensive for a company to acquire a new customer than to keep an existing one, making ongoing investments in customer satisfaction a priority.

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Add to the Content on your Website!

Posted by Will McKenzie on Nov 7, 2016 11:19:19 AM

Twenty years ago, if you opened a local business it was near impossible to compete with the big players in your industry who were well established in your community, but things have changed. Google changed everything! If you want a cheese burger, new business sign, office furniture, lawn care specialist, etc.… all you need to do is ask Google. Search engines have leveled the playing field and a small company can now have a fighting chance against the big-boys. However, just because your small or medium sized business has a website, doesn’t mean that the fight stops there; adding new and original content is your main weapon.

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Topics: Local Search, Content Development

Local Business Marketing Messaging - Buy Local, Build Community

Posted by Erin Meyer on Oct 17, 2016 8:00:00 AM

Many local businesses face expanding competition from a growing number of big box stores and online retailers. It has become all too common for local consumers to visit a local business, benefit from the knowledge of sales person and the opportunity to examine stock, only to leave the store and go buy online. How can local businesses compete against online giants and national chain stores? One way is to woo buyers by touting the advantages of buying local.

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4 Ways to Set Expectations

Posted by Will McKenzie on Oct 11, 2016 3:44:54 PM
 
"Best Burger in Town"  "Rated in Top 10 for Past 5 Years"  "#1 Seafood in the Midwest"
 
Everyone has read one of these slogans before on a menu, billboard, or poster; but did you buy into the propaganda or did you see it for what it was, setting an unrealistic expectation. Setting realistic expectations is the key to keeping your current customers and gaining blissful, new business.
 
If you currently work directly with clients or customers it is likely that your number one priority is making your customers happy. Below are 4 easy ways to set realistic expectations for your customers:
 
1) Underpromise.
When I say underpromise I don’t mean devalue your company; if you really make a great cheeseburger then tell the world, but always be able to deliver slightly more than promised. When giving a customer just a tiny bit more than originally expected, you will gain a loyal customer for life.
 
2) Be upfront with pricing.
The process of buying a product or service can be a delicate for a small or medium businesses, so never try and sneak the price by them. Most customers are looking for quality products, so always be transparent with the product and the cost.
 
3) Follow through.
This action seems straight forward but if you make a promise, set a plan, and make a timeline make sure that you stick to it. Clients want to see that you can deliver your product or service quickly, easily, and on the timeline promised. 
 
4) Be approachable.
Great customer service is one of the best ways to keep business and set expectations. If your employees are approachable and are able to clearly articulate prices, quality, and upkeep; you will gain customers for life.
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Topics: Business Ideas

Getting a Handle on Surveys for Small Businesses

Posted by Jacob Meyer on Oct 3, 2016 8:00:00 AM

Is it really that difficult to start and implement?

Most businesses have a pretty good handle on what their customers are saying about their product. However, it’s often what customers are not saying at checkout or during the sales process that could make a huge difference.  If you don’t ask you’ll never know and if you don’t know how to ask it’s very hard to start.

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Topics: Business Ideas

Reviews = Rankings

Posted by Jenn Johnson on Sep 26, 2016 8:00:00 AM

Search engine optimization practitioners theorize each day what search engines use as ranking leverage. There are about 200 factors that search engines take in to consideration and none of these factors are on public display. It’s the SEO practitioner’s job to assess each site and do their best to follow best practices to help their account score the top placement on search engines. Best practices include making sure factors such as click through rates, page speed, link signals, etc. are worthy of a ranking ‘point’.  

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Topics: Inbound Marketing

Prep your website for success: Make it mobile and informative

Posted by Jacob Meyer on Sep 19, 2016 8:00:00 AM

Today’s consumers always have choices and usually a lot of them. It’s not difficult to do some last minute shopping while standing in any store just to get a price check. Pull out your phone, do a quick search, and instantly become educated about more options. It can feel hard to compete with that. However, a recent Google and Ipsos research study shows, “90% of smartphone users aren’t absolutely sure of the specific brand they want to buy when they begin shopping.” What should you do?

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