Just another reason for us to realize how important Google+ reviews really are. In mid-December, Google added a sorting feature to Google Maps that allows the user to sort by review rating - 2-star, 3-star and 4-star (as shown below).
There’s nothing hiding the fact that small business owners have to work extra hard to compete with the big box retailers. Now more than ever, we’ve been reminded that shopping at a local business is the best way and it totally supports our economy, provides jobs and a ton of other awesome things.
The buyers who are looking for the products and services you sell are using the internet to find their local options. When they go online, are they going to find you? This is an important question you should ask yourself as a local business owner. Just having a website is not enough to ensure they will. Here are 5 things you should be doing online to promote your local business:
Receiving negative feedback in any shape or form is inevitable. Things go wrong, people have bad days, yada yada, but how you handle the negative feedback is what can make or break the resolution. It’s said that it is 25 times more expensive for a company to acquire a new customer than to keep an existing one, making ongoing investments in customer satisfaction a priority.
Twenty years ago, if you opened a local business it was near impossible to compete with the big players in your industry who were well established in your community, but things have changed. Google changed everything! If you want a cheese burger, new business sign, office furniture, lawn care specialist, etc.… all you need to do is ask Google. Search engines have leveled the playing field and a small company can now have a fighting chance against the big-boys. However, just because your small or medium sized business has a website, doesn’t mean that the fight stops there; adding new and original content is your main weapon.
Many local businesses face expanding competition from a growing number of big box stores and online retailers. It has become all too common for local consumers to visit a local business, benefit from the knowledge of sales person and the opportunity to examine stock, only to leave the store and go buy online. How can local businesses compete against online giants and national chain stores? One way is to woo buyers by touting the advantages of buying local.
Topics: Business Ideas
Is it really that difficult to start and implement?
Most businesses have a pretty good handle on what their customers are saying about their product. However, it’s often what customers are not saying at checkout or during the sales process that could make a huge difference. If you don’t ask you’ll never know and if you don’t know how to ask it’s very hard to start.
Topics: Business Ideas
Search engine optimization practitioners theorize each day what search engines use as ranking leverage. There are about 200 factors that search engines take in to consideration and none of these factors are on public display. It’s the SEO practitioner’s job to assess each site and do their best to follow best practices to help their account score the top placement on search engines. Best practices include making sure factors such as click through rates, page speed, link signals, etc. are worthy of a ranking ‘point’.
Topics: Inbound Marketing
Today’s consumers always have choices and usually a lot of them. It’s not difficult to do some last minute shopping while standing in any store just to get a price check. Pull out your phone, do a quick search, and instantly become educated about more options. It can feel hard to compete with that. However, a recent Google and Ipsos research study shows, “90% of smartphone users aren’t absolutely sure of the specific brand they want to buy when they begin shopping.” What should you do?