The online marketing industry is abuzz over radical changes to the way LOCAL SEARCH RESULTS may soon be displayed in Google.
Since around July 1, Google has been testing alternative results page formats, seen when searching for local products and services--such as "dentists" or "Chicago insurance agent". A full view into these display tests can be found here and here.
As a result of the widespread testing, users are seeing different formats from each other. And it is unknown which test formats will become permanent. However, there are 'common threads' among the test displays, which indicate what Google may be moving towards...
*NEW TEST* LOCAL & ORGANIC RESULTS LOOKING MORE SIMILAR
*NEW TEST* PROMINENCE OF REVIEWS FOR LOCAL BUSINESSES
We will keep you posted when the new local results format is finalized!