There was a time when the only social media platform around was Myspace (insert crickets chirping). The world of social media has drastically changed over the years and it’s no longer just a place for users but a place for businesses. There are over 91 social media platforms but that doesn’t mean you need to be on all off them.
A handful of small businesses often say they don’t have time to manage social media, or they believe social media for local business is not totally needed. We say it’s important to make time and it’s certainly needed. Social media has grown over the years and proven itself to be a necessity for local business success.
Each business should have a sales funnel and a strategy to make more money. It’s common for the most obvious strategy in a business to be overlooked or to be outdated. The sales funnel and goals will help your business stay on track and help your business thrive. Don’t forget to visit your sales funnel each quarter to evaluate if the current strategies are working out for the business goals.
Topics: Inbound Marketing
It’s very common for business owners to notice a negative review and not know how to respond or handle it. In fact, many business owners opt out of displaying or asking for reviews because they don’t know how to respond to negative reviews. We are here to tell you to not fear the negative review!
E-mail marketing has been on the rise these past few years and recently it’s been all the craze. Sending electronic newsletters to customers is a great way to build a relationship and promote a product. You may be scratching your head wondering where to begin with your e-mail marketing campaign.
Topics: Email Marketing
Next Tuesday, April 21, 2015, is the day a lot of search engine practitioners have marked on their calendars. Today is the day when Google has decided to roll out a new mobile friendly algorithm. What does that mean for all of our websites?
Topics: Mobile Marketing
You may have heard whispers of Facebook adding a call-to-action button to business pages, and we're happy to say it’s true! The feature is awesome and we are wondering why it didn’t arrive sooner! You can add the feature by clicking on the business page that you manage, and you should soon see the alert. If you don’t see the notification then be sure to check back. It appears that this is a roll out update and doesn’t have a requirement on the amount of likes needed to add the button. We've seen a newer page that we manage receive the alert with less than 10 likes.
Local listings are one of the most important elements of online marketing. In fact, having a consistent message on local listings is just as important has having a user friendly website. Your website and listings work in unison. There are a things to avoid when working on local listings and a few things you should always do.
Topics: Search Engine Optimization
Anchor text links have been known to have a lot of ‘search engine ranking’ juice. It is one of the search engine optimization tools that has been around for the past ten years or so and continues to have ranking leverage.
An anchor can be spotted easily in content because it is usually underlined in blue (like in the image below) although some sites and blogs have custom colored links but it will still be underlined and still will be distinct. When looking at the source code of an anchor text link you will notice an ‘a’ in the code which represents ‘anchor’, for example, ‘Search Engine Optimization’ link on our homepage is the anchor text and the code is <a href=”search-engine-marketing/search-engine-optimization.htm”>SEARCH ENGINE OPTIMIZATION</a.