One of the most important, and often neglected, content elements on a web page is the title tag. Title tags are used to define the page, and are often pulled by search engines for use as a description of the page for listings on the search engine results pages (SERPs). The title tag is meant to be a concise, keyword representation of the page content, and is important for both SEO and site usability.
Every election year it seems to be suggested that the dirty campaign tactics and nasty attack ads are unprecedented. Many historians would argue that dirty campaigns are nothing new, pointing to the 1828 U.S. presidential election, during which there was no shortage of mud-slinging between Andrew Jackson and John Quincy Adams. If we are looking for something truly unprecedented in this year's election, you could certainly make the case for the use and influence of the internet and social media.
As of Friday, February 19th, Google stopped displaying AdWords ads in the right column on search engine results pages (SERPs). Users will now only see pay per click ads on the top and bottom of the page. Going along with the removal of the right column ad strip, reports indicate that there will be more SERPs showing four ads at the top of the page with commercial searches. The question for search engine marketers is how the removal of right column ads will impact their marketing strategies on Google.
In the early days of online marketing, it was not uncommon for the home page to be the only page of a website. Today, most business websites are much more complex, with layers of information. As developers work on adding new pages and deeper levels to a website, it is all too common for the home page to be left as is - just there - without a clearly defined purpose.
Your home page should be your welcome center - guiding visitors and directing them to what they need.
If you have a website and have looked at ways to increase its visibility, you have probably heard about meta descriptions. Meta descriptions are a very important SEO element, but since they are a "behind the scenes" feature, they are often overlooked by webmasters. Adding meta descriptions to your website is a simple improvement that can greatly enhance not only rankings and visibility, but also the likelihood of someone clicking on your site.
By now we all have heard that videos are a great way to add valuable, Google rank-worthy content to a website. These videos can include customer testimonials, product demonstrations, tutorials, or anything else that will get potential customers interested in your business, products, and services. Once you decide on a few ideas and make some videos, the next decision you need to make is where to put them.
Online marketing is an ongoing challenge. One of the most effective things you can do to improve your website, social media, and email strategies is to create quality content. Fortunately you do not need to be a tech-savvy, search engine optimization expert to develop online content. As a professional in your industry, you are uniquely positioned to develop informative and useful content that will attract the people who will become your customers.
What were the most visible websites on Google in 2015? Which sites improved the most in Google top rankings? A recent report published by Dr. Peter Meyers of Moz provides an interesting look. For the study, a 10,000-keyword daily Google tracker was used to determine the top domains with the most page-one Google real-estate. The report shows the brands that ranked in the top 10, as well as the most improved in terms of first page Google visibility.
It is Christmas time in Cincinnati! This picture is of the Cincinnati Zoo PNC Festival of Lights, one of Greater Cincinnati's great holiday traditions. We hope that you will be enjoying many wonderful celebrations where ever you may be this season.