As a digital marketing company, we serve a wide range of businesses and markets. When discussing ideas for engaging content, we sometimes hear B2B clients say “my customers only care about price” or “there’s nothing that interesting to talk about.” No matter what your product or service, there is always more to talk about than price. While your B2B digital media content may never go viral, it is possible to develop interesting content and engaging social media posts, even with a product line that does not seem very exciting. Here are 3 ideas to get you started:
Site speed and page load times are important factors for both search engine rankings and usability. Optimizing your website load time is one of the most cost effective ways to make sure as many people as possible are viewing your content.
Topics: Search Engine Optimization
The subject of website analytics is very important for every company that wants to gauge their online success. Everyone who wants to succeed is doing it, and software like Google Analytics can provide you with a plethora of information about your site and its engagement. Is there more that you can be doing though? The answer is definitely, yes.
I’ve written in the past about A/B testing, the benefits, tools that are available, and how to use those tools. But how do you know what to change or what should be changed? We’ve been using an online software called Hotjar for a year now, and today I want to show you a little bit about Hotjar’s Form Visualization tool.
A handful of small businesses often say they don’t have time to manage social media, or they believe social media for local business is not totally needed. We say it’s important to make time and it’s certainly needed. Social media has grown over the years and proven itself to be a necessity for local business success.
This is a very fitting topic since we’re blogging, eh!?
The start of a new year is an exciting time! Thoughts turn to resolutions for making transformations and improvements. Unfortunately - whether personal or business related - New Year’s Resolutions usually fail because they are not supported by larger goals and strategic actions. For example, if I want to ‘lose weight in 2017’ but don’t set a weight loss goal with a specific diet and exercise plan, the chances of me succeeding are about as good as my chances of driving by Krispy Kreme on National Donut Day. The same can be said for B2B marketing efforts. Unless the B2B marketing efforts you are planning for 2017 are supported by goals and a coordinated marketing strategy, there’s a good chance you won’t carry them out, much less see any measurable results.
Topics: Business Ideas
Business blogging is a great way to add new content to your website, while also giving your customers and prospects a reason to visit your website. Posts with interesting and useful information will establish your website as a helpful resource, and establish a positive image for your business. Unfortunately, coming up with blog post ideas can be challenging, so it is all too easy to let your business blog fall by the wayside.
Topics: business blogging
Receiving negative feedback in any shape or form is inevitable. Things go wrong, people have bad days, yada yada, but how you handle the negative feedback is what can make or break the resolution. It’s said that it is 25 times more expensive for a company to acquire a new customer than to keep an existing one, making ongoing investments in customer satisfaction a priority.
Each business should have a sales funnel and a strategy to make more money. It’s common for the most obvious strategy in a business to be overlooked or to be outdated. The sales funnel and goals will help your business stay on track and help your business thrive. Don’t forget to visit your sales funnel each quarter to evaluate if the current strategies are working out for the business goals.
Topics: Inbound Marketing
Digital transformation – the phrase on the tip of every tongue.
It is a term to describe the massive shift in business activities caused by adopting digital technologies. A popular buzzword since 2014, the phrase “digital transformation” itself is confusing. Let us start by clearing misinformation.
Topics: Business Ideas